Celebrating the Nursing Profession, Today and Everyday
National Nurses Week wrapped up yesterday, May 12 with International Nurses Day. Every year, the highly celebrated week begins on May 6 and ends on May 12. Designed to recognize the contributions that...
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The Can Dos and Don’t Dos of Cannabis Marketing
As the cannabis industry continues to grow by the day, many companies within the vertical are searching for ways in which to scale their business through marketing and advertising initiatives. However,...
View ArticleEffectively Connecting with the Modern Consumer
When the pandemic hit more than two years ago, there was a significant change in consumer behavior. While some of these behaviors were fleeting, many have remained a constant. For retailers, being...
View Article5 Tips to Successfully Market Your Local Concert or Festival
After the highs and lows of the past couple of years within the arts and entertainment space, entertainment venues, organizations and performance groups are adopting new marketing strategies to boost...
View Article3 Ways to Market Your Senior Living Community Through Storytelling
When you start exploring the idea of using storytelling to market your senior living community, there are a few key questions to ask before hiring an agency or finding a freelance writer to help...
View ArticleCombatting “The Great Resignation” with Better EVPs
A few months ago, we talked about the changes occurring across the workforce landscape and the ways in which “The Great Resignation” has impacted businesses large and small. If you are unfamiliar with...
View Article7 Top-of-the-Line Marketing Solutions for Home Improvement Brands
While the under-supply of homes for sale is slowly beginning to ease across the country, inventory remains low for potential buyers. The continuation of low inventory has led to incredibly high demand...
View ArticleAnd They’re Off | Saratoga Green 2022
Targeting consumers in the right place at the right time in their purchasing process is challenging for many organizations, especially as consumers now use a variety of channels and devices for...
View ArticleRecession-Proofing Your Business. Is it Possible?
While debate over whether the U.S. has entered a recession ensues, there is little denying the fact that the latest GDP numbers released on July 28 suggest that the economy shrank in each of the past...
View ArticleLooking Back to Move Forward | Marketing Insights for Small Businesses
Back in May of 2021, Borrell Associates surveyed a group of small businesses in order to glean some insight into their thoughts on the current state of the economy, the future state of the economy and...
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